THE FACE
behind
Iā€™m Anastasia, the founder of All You Can Face.ā€ØWhat began as self-healing became a global beauty movement.
THE STORYbehind the brand
After trying countless expensive products and treatments with little success, ā€ØI discovered the transformative power of face yoga. What began as a personal experiment turned into a movement that has inspired millions, proving that you can address your concerns using only the power of your own hands.
OUR CORE VALUES
MISSION &VISION
MY STORYof transformation
WHY I CREATED AYCF
Tap to discover more informationIf youā€™ve ever looked in the mirror and felt frustrated with your skin, your features or how you look without makeup, youā€™re not alone. I once felt the same, struggling with acne, premature aging and a constant habit of criticizing myself. Face Yoga helped me improve my skin and features and finally feel confident in my bare face. I built this program so you can experience that same shift in yourself.
A MESSAGE FROM ME TO YOU
Tap to discover more informationBeauty can feel overwhelming today. With so many products and opinions, itā€™s easy to feel lost and disconnected from yourself.ā€ØBut the truth is simple: the answers arenā€™t outside of you. ā€ØTheyā€™re already in your own body and in the small moments you give yourself. A few minutes can shift how you look and feel. ā€ØI know this because Iā€™ve lived it myself and Iā€™ve helped thousands of women transform when they gave themselves that same chance.
AYCF COLLABORATIONS
Bobbi Brown organized an event to introduce the press to their newly launched product at a cosy brunch. Instead of a standard brunch, we demonstrated how the product could be more effectively applied using Face Yoga techniques. After the class, participants had brunch and an opportunity to ask questions and familiarize themselves with the brand as well as gain more knowledge about Face Yoga.
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Darphinā€”a long-term partner and advocate of face yogaā€”regularly collaborates with All You Can Face to showcase Anastasiaā€™s expertise in facial exercises and massages, perfectly paired with their innovative products.
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Sephora sought to captivate their digital audience and spotlight their in-house brand through interactive means. Prior to the event, we produced a Reel to warm up the audience and to highlight a 30-minute live masterclass hosted on Sephora's Instagram channel. @allyoucanface demonstrated Face Yoga techniques, seamlessly integrating Sephora's latest facial tools. Participants were not only able to follow along and discover novel facial massage methods, but they also had the opportunity to engage in real-time, posing questions about Face Yoga and Sephora's innovative tools.
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Anastasia conceptualized 8 programs which will be taught to the global staff of Biotherm and will be executed at POS. Furthermore, those programs will be available on Biotherm's website. All You Can Face is the official partner and skin expert for L'oreal's Biotherm brand.
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In an exclusive in-store event at Neiman Marcus, All You Can Face was invited by the renowned skincare brand Dr. Barbara Sturm to showcase their products from a novel perspective. This collaboration brought together the expertise of in-house celebrity facialist Sheila Ghassemi, uniting the disciplines of face yoga and advanced skincare. Together, they demonstrated the combined power of these practices, offering attendees a unique opportunity to explore the synergistic effects on skin health and radiance.
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Augustinus Bader produced a booklet featuring a QR code that directed users to a 10-minute Face Yoga routine crafted ā€Øby All You Can Face. These booklets were strategically placed in exclusive suites, including The Mark in New York and Hotel Zoo in Berlin. This allowed clients to experience the skincare interactively, offering a calming break during their hectic days.
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A dialogue between Nils Behrens, CMO of the esteemed health institution Lanserhof, and Anastasia of All You Can Face. Addressing an audience well-versed in health, biohacking, and advanced wellness practices, they delved into the advantages of Face Yoga. Their discourse highlighted its role in health, beauty, wellness, and its contribution to a sustainable anti-aging approach.
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We developed high-end video content illustrating the use of both Gua Sha and Jade Roller - and this content was prominently featured on Beauty Bay's product page to enrich the purchasing journey and make it more interactive. In addition, All You Can Face took to Beauty Bay's Instagram channel for a live session, diving deeper into the insights and techniques associated with these skincare tools for their community.
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Violet Grey, the esteemed editorial retailer known for curating the best in beauty, has partnered with All You Can Face to introduce an exclusive brand activation. This unique event promises to enlighten consumers about the transformative benefits of face yoga, offering a fresh perspective on skincare. By integrating this holistic approach, Violet Grey not only enhances its reputation as a pioneer in beauty trends but also aims to significantly increase foot traffic to the store.
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All You Can Face joined a Zoom meeting with both the Sephora Squad and Ulta Beauty Squad as part of Benefit's unveiling of a new product. To enhance this experience and make it more engaging, Anastasia led a masterclass, adding an interactive element to the session.
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We hosted an Instagram Live session with Kat Burki, the founder of the brand bearing her name. The importance of nutrition, well-sourced ingredients, as well as the combination of skincare and face yoga were explored. After the live chat, a follow-up interview was published on Kat Burkiā€™s website.
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Anastasia, the founder of All You Can Face, presented to 200 brand executives of the EstƩe Lauder group. She offered valuable insights on the intricacies of facial care, emphasizing the depth beneath the skin's surface. To complement her insights, she introduced a few Face Yoga techniques, providing a refreshing break for the attendees amidst their conference schedule.
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A TRUSTED GUIDEfor millions
Face Yoga: Sculpt, Lift & Tone in Just 10 Minutes a Day is Anastasiaā€™s first published book with Penguin Random House, one of the largest and most reputable publishers in the world. In this transformational guide, influencer and face yoga expert Anastasia Goron presents an essential addition to your daily wellbeing routine, packed with her best-loved routines plus never-before-shared exercises.
VIEW THE BOOKREADY TO BE YOUR MOST
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